Reflection Essay Example | Topics and Well Written Essays - 250 words - 69

Reflection - Essay Example Poor polythene waste management may form breeding spaces for harmful organisms such as mosquitoes that then cause malaria (European Commission, 2011). It also causes pollution to the environment since the material is not easily degradable. Animals may feed on polythene materials thereby causing an obstruction to their respiratory system, hence death. The toxic fumes from factories producing polythene also affect the people from the surrounding environment. Billions of polythene bags are disposed of globally on a daily basis. From a recent study, at least four polythene bags are used by each household in the world on a daily basis (Ankiro, Ikumawoyi, Olotu, & Olugunagba, 2012). It is, therefore, a critical matter for the world to realize the increasing trends of polythene usage and poor disposal that may lead to greater environmental problems in the future. There should, therefore, be a candid and rapid management programs to prevent such increasing trends. Reducing the use of polythene through selecting products that do not require packaging or using other packaging materials such as paper or glass can help reduce the harm caused by polythene bags. This will diminish the adverse health effects caused by poor polythene waste management. Refillable polythene containers can also be reused to reduce the number of polythene containers disposed. Most importantly, polythene containers can be recycled to and used to produce plastic mobile toilet, bins, waste baskets and other containers. Through this, the unnecessary disposing of such materials would be minimized since the containers will be considered valuable by the recyclers (Partha, 2008). Ankiro, A., Ikumawoyi, O., Olotu, Y., & Olugunagba, M. (2012). Environmental impact of polythene generation and disposal in Akure city, Nigeria. Global Journal of Science Frontier Research Agriculture and Biology, 12(3),

Assess the potential value of integrated marketing communications and Essay

Assess the potential value of integrated marketing communications and viral marketing initiatives to Brewdog - Essay Example Therefore, under the given restrained parameters, the strategy satisfied both the customers and the retailers. Today, the technological advancements have brought forth an explosion of information that is easily accessible to public through the internet and other media like television, radio, mobile phones etc. The internet has made it easy for the customers to become aware of the product details including its availability at competitive prices which has precipitated the need to develop a whole new perspective for a new marketing technique. Brewdog, a recent entrant in the field of beer, needs to cater to the system as a whole rather than exclusively to the customer. The company must tap the growing demand from the new market segment that has come up with the advent of new technologies through creative market strategy. The inter-dependence of the various elements within the system with its inherent capacity to complement each other has vast potential to establish a market that is sustainable as well as mutually satisfying. Kotler has defined IMC as ‘the concept under which a company carefully integrates and coordinates its many communications channels to deliver a clear, consistent and compelling messages about the organisation and its products’ (Kotler et al 1999). Even though the customer base is increasing, it is becoming difficult not only to attract more customers but also to retain them. So, one need to add something ‘more’ on the existing products to make it more attractive without compromising much on the price. In fact, the more innovative the product and fancier the promotional techniques, the higher are its chances of capturing market space. Thereby, asserting that brands, advertising, and promotional techniques are very important tools of marketing. Brewdog needs to incorporate these factors in its strategy to not only create but to maintain a sustainable database of committed