The Issue Of Government Involvement Was A Major One Around The Time Pe

The issue of government involvement was a major one around the time period from 1865 to 1900. People began to officially believe the government was violating their laissez-faire policy around 1877, however the critical point of controversy began with the Interstate Commerce Act of 1887. Before this act which resulted in many violent strikes, government was simply expected to practice minimal governmental intervention in the American economy. This policy was clearly understood in the eyes of most Americans as an existence, but the extent to which each individual understood the exact idea of laissez-faire I highly questionable. Laissez-faire is in itself unstable as to the guidelines that government is supposed to follow and the lines that Americans cannot cross. There was not an official document, like the Constitution, which one could turn to in the event of a controversy. Therefore controversy was inevitable. American citizens undoubtedly favored the general principle of laissez-faire, but each to a varying extent. Some wanted the government to be cut off completely, and some still believed solid government interaction as a major advantage to the success of the nation. Certain state matters were brought up at times that allowed for argument over the involvement of the federal government. For example, in 1877,Daniel Knowlton testified before the Senate Committee on Education and Labor, and emphatically questioned the proper functions of government and ?how far, if at all, it may interfere with the natural laws governing commerce, manufacturers, and agriculture.? He acknowledged the only rights of the federal government to be things like maintaining domestic tranquility, and defending the people of invasion. These are legitimate thoughts and opinions, but that is exactly what they are- thoughts and opinions. He even admits that in saying he ?conceives? them to be the proper functions of gov ernmen, and goes on to question the real ones, implying further the fact that he, a typical American., has no idea what the actual principle of laissez-faire is. However his last statement is one which is of some value and conveys the typical American's point of view on the whole matter and the pure reason for any of the controversy preceding or following the time period of this statement: ?It is better always to leave individual enterprise to do most that is to be done in the country.? ( DOC A1) This idea is reinforced in the court case of Munn vs. Illinois, in which it is officially stated that ?owners of property in which the public has an interest must submit to be controlled by the public for the common good.? (DOC B) After this court case it should be clearer to everyone the extent which is meant by the idea of laissez-faire. The questions of the importance and seriousness of laissez-faire now answered, there is not much more controversy until about 1886. Many problems in the railroad system developed, concerning the issue of costs and claimed attempts of the larger trade dealers to take advantage of the smaller ones. Some major issues included the attempt to ?make capital count for more than an individual credit and enterprise , to concentrate business at great commercial centers, to necessitate combinations and aggregations of capital, to foster monopoly, The railroad committee struggled greatly through these accusations, the united states having ?the most efficient railway service and the lowest rates known in the world.? Meanwhile the federal government has been pressuring the railway committee to let them help in working out the solution, and the railroad committee soon accepts, all their efforts being ineffective. (DOC C) Consequentially, the Interstate Commerce bill is passed in congress, and descr ibed as ?a long stride in the direction of paternal government?(DOC D) meaning the Americans are sensing a complete end to laissez-faire, and do not like this change. Soon following this ?long stride? a huge amount of unhappy Americans began strikes, which ended extremely violently and ruined the society of America.(DOC L) In reality, government did not violate any principles during the questioned time of 1865 to 1900. This is proven in the non-existence of official documents stating the controversial topic of laissez-faire until 1877(Munn v. Illinois), and the fact that, after this case was resolved, congress did not interfere in any way that

Disagreements between the management and workers

Disagreements between the management and workers This report is aimed at discussing the options that the management of a company can take provided that the negotiations with the labor union reach a deadlock. In particular, one should focus on the involvement of strikebreakers, lockouts, mediation, and arbitration.Advertising We will write a custom report sample on Disagreements between the management and workers specifically for you for only $16.05 $11/page Learn More These are the main strategies that can be identified. In this case, the main goal is to find ways of resolving the conflict between employees and business administration. Therefore, one should seek a decision that can benefit various stakeholders. First of all, the management can involve strikebreakers who can maintain the functioning of the organization. In most cases, companies do not have a right to substitute the union employees in this way. Furthermore, they cannot dismiss workers because they are the members of a trade union. Neverthele ss, an organization is allowed to replace striking employees in order to maintain or re-start the operations of a company. This strategy is plausible in those cases when the disruptions of the operations can put the sustainability of an organization at risk. This is one of the aspects that can be identified. Another strategy that can be taken is lockouts. This means that a company does not enable the employees to enter the workplace during the negotiations. For instance, a business can hire the guards who will prevent the workers from entering the premises. This option can be legal only if the requirements of the labor unions can endanger the financial sustainability of a company. The main similarity of the first two options is that they can be legitimate only in several circumstances. Additionally, the involvement of strikebreakers and the use of lockouts are not likely to resolve the conflict between the management and workers. More likely, these strategies can assist business to avoid costly disruptions. These are some of the main limitations that should be considered.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More There are two other options that can be selected. In particular, one can speak about mediation which means that employers and trade unions involve a third party. This organization can recommend a decision that can meet the needs of businesses and trade unions. On the whole, mediators should be impartial, and they should consider the interests of various stakeholders. This is one of the most requirements that can be singled out. However, one should keep in mind that this recommendation cannot be imposed on the parties. Trade unions and employees are not legally required to accept the decision of a mediator. This is one of the points that can be made. Finally, it is necessary to speak about arbitration. This option is also based on the premise that employers and trade unions attract an impartial third-party. The most important difference is that the decision of the arbiter has a binding power for the management and labor unions. Therefore, both parties should make sure that the third party is objective in its evaluation of the conflict. This is one of the main distinctions that should be taken into account. Overall, these examples suggest that the most suitable options are mediation and arbitration because in this way, both sides can place themselves in the position of one another. Lockouts and the use of strikebreakers can help a business to maintain operations. Nevertheless, they are suitable for settling disagreements between the management and workers. These are the main options that should be considered.Advertising We will write a custom report sample on Disagreements between the management and workers specifically for you for only $16.05 $11/page Learn More

Organization Questions on SAT Writing Tips and Tricks

Organization Questions on SAT Writing Tips and Tricks SAT / ACT Prep Online Guides and Tips The SAT Writing and Language section tests you on where to place sentences within a paragraph and where to place paragraphs within a passage. You may not know exactly how to approach these questions if you've never encountered these types of questions on other tests. Fortunately, organization questions aren't overly difficult if you know how to recognize and approach them. In this article, I'll do the following: Explain the different types of organization questions on SAT Writing Provide a step-by-step approach to answering each type of organization questions Offer tips to help you answer organization questions on the SAT. Organization Questions on SAT Writing Organization questions ask where a sentence or paragraph should be placed within a passage. To correctly answer organization questions, you must understand the passage to ensure that each sentence and paragraph is logically connected. Generally, there are about 2-3 organization questions on SAT Writing. How to Identify an Organization Question Being able to identify an organization question will help you figure it out efficiently. Luckily, organization questions are easy to spot. Bracketed numbers in front of the sentences in a paragraph signal an impending sentence order question: Similarly, numbers at the top of each paragraph signal a paragraph order question: If you see numbered sentences or paragraphs in a passage, you know that an organization question is coming. Cupcakes and organization questions come in different types.(Hungry Dudes/Flickr) The 2 Types of Organization Questions Here’s how most organization questions will be phrased. Type 1: Sentence Order Questions Most sentence order questions will look like this: Or you might see a question that looks like this: For both types of questions, you have to determine where the sentence should be placed within the passage. Type 2: Paragraph Order Questions This what paragraph order questions look like: Like sentence order questions, paragraph order questions are pretty straightforward. You just have to select where a paragraph should be placed to make the passage most logical. Step-By-Step Approach to Answering Sentence Order Questions I’ll go through the step-by-step process for how to answer a sentence order question. Take a look at this question from a passage about video game designers: #1: Determine What the Question is Asking Read these questions carefully so you know what to look for and how to go about answering the question. In this question, we have to determine where sentence 5 logically fits in the paragraph. #2: Go Through the Answer Choices Go through the answer choices to determine the best placement for the sentence. Let’s look at our options: A. Courses in psychology and human behavior help you develop emphatic collaboration skills, while courses in the humanities, such as in literature and film, should give you the background necessary to develop effective narrative structures. A designer also needs careful educational preparation. B. A designer also needs careful educational preparation. A basic understanding of computer programming is essential. C. Consider taking some general computer science courses as well as courses in artificial intelligence and graphics in order to increase your understanding of the technical challenges involved in developing a video game. A designer also needs careful educational preparation. D. DELETED from the paragraph If you need more information to determine if a sentence logically fits in the paragraph, you can skim the paragraph plugging in each answer choice. #3: Eliminate Wrong Choices The right choice should logically follow the sentence before and connect to the following sentence. Answer choice A doesn’t work. The sentence before discusses specific educational preparation a designer needs. Then, the following sentence says that a designer also needs educational preparation. That doesn’t make much logical sense. Similarly, in answer choice C, the first sentence mentions specific courses a designer should take, and the following sentence states that a designer also needs careful educational preparation. Therefore, we can eliminate choices A and C. #4: Review the Paragraph With Your Remaining Choices to Determine What’s Most Logical In answer choice B, the paragraph starts with the sentence that a designer also needs careful educational preparation. The rest of the paragraph is about the education that a designer needs to be successful. That sentence is a good introduction for the paragraph, and the rest of the paragraph makes logical sense. In answer choice D, the paragraph starts by claiming that a basic understanding of computer science is essential, but the paragraph is about all the different types of courses that a designer needs. Answer choice B would give the paragraph the best introduction and make it most logical. The correct answer is B. Step-By-Step Approach to Answering Paragraph Order Questions Sentence order questions are much more common, but you may encounter a paragraph order question on the SAT. You’ll go through a similar process to determine where a paragraph best fits in the passage. Take a look at this paragraph order question: #1: Determine What the Question Is Asking The question is straightforward. Where should paragraph 2 be placed to make the passage most logical? Also pay attention to the wording in the answer choices. We want to select which paragraph to place paragraph 2 AFTER. #2: Determine the Main Idea of the Paragraph Knowing the main idea of the paragraph will help you decide where the paragraph should fit in the passage. Let’s take a look at the paragraph in this question: Often, the main idea of the paragraph can be found in the first or second sentences. This paragraph is discussing the details of an extravagantly decorated living room from the era of French king Louis XV. In a passage, each paragraph should connect to the next; therefore, the main idea of one paragraph should logically connect to the main idea of the paragraph that follows. #3: Go Through the Answer Choices Use the main ideas of the other paragraphs and the general structure of the passage to determine if it would be logical to place paragraph 2 after a certain paragraph. Here are the main ideas of the paragraphs in the answer choices: A. Paragraph 1 is about the narrator’s favorite exhibit at the Art Institute of Chicago, which was one of its tiniest: the Thorne Miniature Rooms. B.Paragraph 3 provides a description of the exhibit, which features miniature rooms 1/12 their actual sizes. The rooms are from different regions and eras, from the 13th to the 20th centuries. C. Paragraph 4 opens by stating that the plainer rooms are not as well-furnished, and then describes one of these rooms. D. Paragraph 5 describes a couple of examples of the level of the detail of the furniture in these miniature rooms. It closes with a concluding statement that the narrator isn’t surprised by the level of detail given the exquisite craftsmanship he’s seen in this exhibit. #4: Eliminate Wrong Choices Remember that each paragraph should logically transition to the next paragraph. The original placement of paragraph 2 doesn’t make the most sense logically because it transitions from talking about ornately decorated rooms to a general overview of the exhibit in paragraph 3 to discussing the plainer rooms in paragraph 4. It makes more sense to have the paragraph about the ornate rooms right before the paragraph about the plainer rooms. Those two paragraphs are more logically connected. Therefore, we can get rid of answer choice A. Also, it wouldn’t make much sense to have paragraph 2 after paragraph 4, especially because there is no logical transition between paragraphs 3 and 4. Furthermore, paragraph 5 is the only paragraph that works as a conclusion and sums up the narrator’s fascination with the exhibit. It wouldn’t make sense to have a paragraph after that focusing on the details of a salon from the era of King Louis XV. We can get rid of choices A, C, and D. #5: Skim the Passage With the Answer Choice You Selected The right choice should logically follow the paragraph before and connect to the paragraph after. We’re left with answer choice B: paragraph 2 should be placed after paragraph 3. Paragraph 3 ends by stating that there are rooms from various eras; that logically transitions to the description of the ornate room from the era of King Louis XV. Also, paragraph 4 describes the plainer rooms; that paragraph logically follows the description of ornate rooms. The correct answer is B. 5 General Tips for Organization Questions Here are some important tips to follow for all organization questions. Read the Question and Answer Choices Carefully Make sure you know what the question is asking. Determine if it’s a sentence order or paragraph order question. Figure out what you should be looking for before you attempt to answer the question. Review All ofthe Answer Choices For organization questions, you need to look at the various options you’re given for where to place a sentence or paragraph. Try the various options to determine if all of the sentences or paragraphs would be logically connected. For paragraph order questions, identify the main ideas of the paragraphs. Eliminate Wrong Choices If an answer choice results in sentences or paragraphs that aren’t logically connected, eliminate that answer choice as an option. Wrong answer choices in sentence order questions will result in a paragraph that is confusing or doesn’t make logical sense. Wrong answer choices in paragraph order questions result in a passage in which the main idea of a paragraph doesn’t logically connect to surrounding paragraphs. Getting rid of obviously wrong answers will make your task of selecting the right answer easier. Make Sure That the Answer Choice You Pick Logically Follows What Comes Before and Connects to What Follows For all sentence and paragraph order questions, the correct answer has to make the most logical sense. Check the surrounding sentences or paragraphs to determine that everything is logical and coherent. Use Chronological Order for Help Sometimes, relying on chronological order can help you with organization questions. The first paragraph may describe an event from the beginning, and each following paragraph will describe the next thing that occurred. By paying attention to the sequence of events, you can organize the paragraphs correctly. Similarly, within a paragraph, identifying the order of events can help you organize the sentences. For example, you can't dry off before you get wet. If a sentence about drying off comes before a sentence about getting wet, you'll likely have to change the order of the sentences. What's Next? Organization questions are new to the SAT Writing section. Find out how else SAT Writing has changed. Transition questions are the most common on SAT Writing. Learn how to tackle these questions and improve your score. Finally, make sure you know the most important grammar rules for SAT Writing. Want to improve your SAT score by 160 points? Check out our best-in-class online SAT prep program. We guarantee your money back if you don't improve your SAT score by 160 points or more. Our program is entirely online, and it customizes what you study to your strengths and weaknesses. If you liked this Writing and grammar lesson, you'll love our program.Along with more detailed lessons, you'll get thousands ofpractice problems organized by individual skills so you learn most effectively. We'll also give you a step-by-step program to follow so you'll never be confused about what to study next. Check out our 5-day free trial:

Reflection Essay Example | Topics and Well Written Essays - 250 words - 69

Reflection - Essay Example Poor polythene waste management may form breeding spaces for harmful organisms such as mosquitoes that then cause malaria (European Commission, 2011). It also causes pollution to the environment since the material is not easily degradable. Animals may feed on polythene materials thereby causing an obstruction to their respiratory system, hence death. The toxic fumes from factories producing polythene also affect the people from the surrounding environment. Billions of polythene bags are disposed of globally on a daily basis. From a recent study, at least four polythene bags are used by each household in the world on a daily basis (Ankiro, Ikumawoyi, Olotu, & Olugunagba, 2012). It is, therefore, a critical matter for the world to realize the increasing trends of polythene usage and poor disposal that may lead to greater environmental problems in the future. There should, therefore, be a candid and rapid management programs to prevent such increasing trends. Reducing the use of polythene through selecting products that do not require packaging or using other packaging materials such as paper or glass can help reduce the harm caused by polythene bags. This will diminish the adverse health effects caused by poor polythene waste management. Refillable polythene containers can also be reused to reduce the number of polythene containers disposed. Most importantly, polythene containers can be recycled to and used to produce plastic mobile toilet, bins, waste baskets and other containers. Through this, the unnecessary disposing of such materials would be minimized since the containers will be considered valuable by the recyclers (Partha, 2008). Ankiro, A., Ikumawoyi, O., Olotu, Y., & Olugunagba, M. (2012). Environmental impact of polythene generation and disposal in Akure city, Nigeria. Global Journal of Science Frontier Research Agriculture and Biology, 12(3),

Assess the potential value of integrated marketing communications and Essay

Assess the potential value of integrated marketing communications and viral marketing initiatives to Brewdog - Essay Example Therefore, under the given restrained parameters, the strategy satisfied both the customers and the retailers. Today, the technological advancements have brought forth an explosion of information that is easily accessible to public through the internet and other media like television, radio, mobile phones etc. The internet has made it easy for the customers to become aware of the product details including its availability at competitive prices which has precipitated the need to develop a whole new perspective for a new marketing technique. Brewdog, a recent entrant in the field of beer, needs to cater to the system as a whole rather than exclusively to the customer. The company must tap the growing demand from the new market segment that has come up with the advent of new technologies through creative market strategy. The inter-dependence of the various elements within the system with its inherent capacity to complement each other has vast potential to establish a market that is sustainable as well as mutually satisfying. Kotler has defined IMC as ‘the concept under which a company carefully integrates and coordinates its many communications channels to deliver a clear, consistent and compelling messages about the organisation and its products’ (Kotler et al 1999). Even though the customer base is increasing, it is becoming difficult not only to attract more customers but also to retain them. So, one need to add something ‘more’ on the existing products to make it more attractive without compromising much on the price. In fact, the more innovative the product and fancier the promotional techniques, the higher are its chances of capturing market space. Thereby, asserting that brands, advertising, and promotional techniques are very important tools of marketing. Brewdog needs to incorporate these factors in its strategy to not only create but to maintain a sustainable database of committed

The Transformation of Gilgamesh in the Epic of Gilgamesh :: Epic Gilgamesh essays

The Transformation of Gilgamesh in the Epic of Gilgamesh In many literary works we see significant transitions in the hero's character as the story is developed. This is also true in the Epic of Gilgamesh with its hero, Gilgamesh. In this narrative poem, we get glimpses of who Gilgamesh is and what his purposes and goals are. We see Gilgamesh act in many different ways -- as an overbearing ruler resented by his people, a courageous and strong fighter, a deflated, depressed man, and finally as a man who seems content with what he's accomplished. Through all of these transitions, we see Gilgamesh's attitude toward life change. The goals he has for his own life alter dramatically, and it is in these goals that we see Gilgamesh's transition from being a shallow, ruthless ruler to being an introspective, content man. The epic begins with the men of Uruk describing Gilgamesh as an overly aggressive ruler. "'Gilgamesh leaves no son to his father; day and night his outrageousness continues unrestrained; And he is the shepherd of Uruk, the enclosure; He is their shepherd, and yet he oppresses them. Strong, handsome, and wise. . . Gilgamesh leaves no virgin to her lover.'"(p.18, Line 23-27) The citizens respect him, but they resent his sexual and physical aggression, so they plead to the gods to alleviate some of their burden. The gods resolve to create an equal for Gilgamesh to tame him and keep him in line. This equal, Enkidu, has an immediate impact on Gilgamesh. When they first meet, both having never before met a man equal in stature, they brawl. "They grappled with each other, Snorting like bulls; They shattered the doorpost, that the wall shook."(p.32, lines 15-18)   In giving Gilgamesh a real battle, Enkidu instantly changes him; having this equal gives Gilgamesh a sense of respect for anoth er man. These two men fighting each other creates a serious mess, but they both end up without animosity toward the other.   Ã‚  Ã‚  Ã‚   The next time we see them, their friendship is concrete. "They kissed one another, And formed a friendship."(p.33, line 19-20) Gilgamesh seems to be the leader at the start of their relationship, and right away, he plans an adventure for them. "In the forest dwells the terrible Huwawa. Let us, me and thee, kill him, And let us destroy all the evil in the land."(p. 34, line 96-98) Here, Gilgamesh reveals one reason that he wants to kill Huwawa - to destroy the evil in the land.

PS4 Situational Analysis Essay

Sony is a Japan based company that operates in over 180 countries worldwide. (Company Profile for Sony Corporation, 2011) Sony was co-founded by Masaru Ibuka and Aki Miruta in 1946 and since then has grown into an international multimillion dollar company (Sony Corporation, 2014). Ibuka and Miruta originally started out manufacturing measuring equipment (Sony Corporation, 2014), and have expanded into more complex technological solutions, such as laptops, gaming consoles, and communications devices. One product in particular is the PlayStation 4. The PS4 is the most recent of Sony’s gaming consoles and since its release at the end of 2013 has sold 7 million units (Plafke, 2013), raking in 45 billion dollars of revenue for Sony (n4g, 2014). The aim of this report is to assist Sony in identifying markets that they have the potential to enter. The report will include a situational analysis on Sony’s most recent product, the PlayStation 4. Through looking at the companyâ₠¬â„¢s current market, competitors and the external macro environment that has second hand effects on them. Furthermore, I will conduct a TOWS analysis, and then go on to make recommendations in relation to improving Sony’s corporate strategy. SITUATIONAL ANALYSIS: Market Analysis: The current market for technological goods and services is very high and will only rise in the future as consumers and other companies become more reliant on it for day to day use. Competitor Analysis: Sony has many different competitors because they are so diverse and have many different areas of technology in which they operate. An example of Product Competition is Microsoft, as they released their Xbox One just one month before the PS4 was released. They are in a similar price range, with the Xbox One selling for $750 and the PS4 selling for $650. Since the release of these gaming consoles last year, Sony and Microsoft have been neck in neck with sales volumes and profits, but it appears that overall Son has come out on top, with 7 Million units sold by March 2014 compared to the 6 Million sold by Microsoft. Another case of product competition is Samsung. Both Samsung and Sony produce innovative technology in the form of video solutions and televisions. Samsung’s strategy however, is to go for the  higher income consumers, while Sony targets the middle class. Sony has many competitors, but it handles them very well. Macro environmental Analysis: Political: A political factor that affects Sony is government law, and more specifically, minimum wage. This increases almost every year and causes Sony’s costs to increase. Sony also needs to take into account some of the substances they use to create their products. There are a couple of class 1 substances and several class 3 ones. The government in most countries have very strict laws about how to dispose the wastes. To comply with certain standards of operation, Sony bases its disposal of dangerous substances around the Japan’s pollutant Release and Transfer Register (Sony Corporation, 2014). Environmental: Despite being a large cooperation, Sony is very conscious of effects to the natural environment. The company Technological: Sony always tries to be at the front of technological change. This can be seen with their attempts to reduce the amount of resources in their products, epically the VAIO laptops. They recycle all of their wastes and their inputs largely come from recycled materials. Social: The social macro environment refers to how they relate to societal culture. This includes their employee and customer relations. In terms of employees, Sony has proven that they care about their staff, by providing them with numerous benefits such as health care. (Singh, 2010). Technological: This macro environmental factor can only be seen as an opportunity for Sony, as they are constantly creating new technological solutions and try to stay ahead of the curve. The company is often the one creating the newest technology, like in the case of the Walkman. (Sony Corporation, 2014). TOWS ANALYSIS: Threats: The main threat Sony faces is price competition from every angle of the market. The company is competing with Microsoft in the computer and gaming  consoles product area, then with Panasonic in the television and music department and with LG’s communications products. A second threat Sony faces relates to most of its production being in Japan. The company is susceptible to a fluctuating currency rate. For example the Japanese Yen has been steadily rising against both the US dollar and the Euro since November 2013 and experienced a 5% increase against the US dollar in December 2013. (OANDA, 2014). This made Sony’s imports to these countries from Japan seem relatively more expensive than products made locally. Another threat Sony faces is one relating to the specific product being discussed in this report. Recently the PS4 network was hacked, allowing users’ credit card details and other private information to be taken. (MacManus, 2012). Being vulnerable to attac ks from hackers is a very big threat for the Sony Corporation. Opportunities: The Sony brand has been given many opportunities. One of these is that Blu-ray is become increasingly more popular, which gives Sony the opportunity to make these players as cheaply and efficiently as they can. A second opportunity is their partnership with the big gaming franchise Fifa. This enhances Sony’s corporate value. Weaknesses: One weakness of the Sony Corporation is its location. Almost its entire manufacturing takes place in Japan, which means it is very far away from 60% of its other consumers. A second weakness is that the company’s revenue appears to be decreasing over the past several years, with revenues falling constantly by just under 20%. (Sony Global, 2012). Strengths: One strength of the Sony brand is that its name is very well established and is internationally known as a household brand name when it comes to technology. These deep roots allowed it to take 29th place at the InterBrands in 2009, (InterBrand, 2009) which means that comes to the mind of a potential consumer before a company competing for brand recognition. A second strength is that it is an internationally recognized company, with almost products and services available in almost 200 countries throughout the world. For example, Sony receives revenue from all over the world, for example, in the 2012 financial year the company received 18% of revenues  from the United States, 14% from Europe, 42% from Japan and 25% from other countries. (Sony Global, 2012). This example of market diversification is a strength to Sony’s cooperate strategy because it minimizes and even offsets impacts of adverse macro conditions (e.g. economical) that may occur in one region of operation. TARGET MARKETS: Sony’s overall target market is very broad. They aim their products at upper middle class people in developed countries. These people earn an average salary and Sony prices their products accordingly. The specific product I am researching, the PS4, has a slight more specific target market. This product is aimed at the younger generations, people under 30. Their marketing was directed towards â€Å"gamers in every sense of the word† (Placeholder2). RECOMMENDATIONS: One recommendation I would make to the Sony Corporation is to consider market development, where they sell their lower budget products in places like India. For example, Samsung sells their cheaper headsets in India because there is a high demand. If Sony did this they would increase their market share and gain a whole new chuck of consumers. BIBLIOGRAPHY Company Profile for Sony Corporation. (2011). Retrieved from in.reuters: http://in.reuters.com/finance/stocks/companyProfile?symbol=SNE.N InterBrand. (2009). InterBrands 2009. Retrieved from InterBrand: http://www.interbrand.com/en/ Joseph, S. (2013, November 18). Sony to Switch PS4 Marketing from low key to high impact. Retrieved from Marketing Week: http://www.marketingweek.co.uk/news/sony-to-switch-ps4-marketing-from-low-key-to-high-impact-in-2014/4008590.article MacManus, C. (2012, October 24). Sony’s PlayStation network hack. Retrieved from cnet.com: http://www.cnet.com/news/sonys-playstation-3-experiences-its-biggest-hack-yet/ n4g. (2014, March 28). PS4 reaches 7 million worldwide. Retrieved from n4g: http://n4g.com/news/1483878/ps4-reaches-7-million-worldwide-as-infamous-second-son-sells-a-million-at-launch OANDA. (2014). Historical Exchange Rates. Retrieved from OANDA: http://www.oanda.com/currency/historical-rates/ Plafke, J. (2013, November 28). PS4 sale make more pr ofit for AMD than Sony. Retrieved from geek.com: